DeZaldo Communications
Promoting your premium brand, information, and ideas
Make the impression you want online
Only premium-level content will engage and convert customers
Are you a business determined to stand apart? Or an existing brand in need of an update?
DeZaldo Communications is at your service
PROVIDING
Brand Strategy & Essential Messaging
Content Planning & Copywriting for SEO
Visual Media & Web Design /UX
Coordinated Marketing & Campaign Management
DeZaldo Communications makes great content a part of growing your business
Defining what to communicate online
It’s a crowded digital space. What does your business need to say online?
We get up to speed fast about what you offer and how you work, to confirm your clearly defined business value.
It’s the best start to any digital communications project.
Creating messages to distinguish your brand
You need to know what sets you apart, especially in more competitive markets.
What distinguishes your brand?
We help you create messages that resonate with your customers and end-users, to excite them enough to buy, take part, learn, or donate.
Designing exceptional media to stand out
To be recognized online, you need to stand out visually and make an instantly great impression.
Always. At each touchpoint. And across platforms.
Well-designed marketing media will improve your customers’ sense of value in your business.
What is content?
Content includes the words and visual messages you put out to the world.
It’s what keeps you connecting, again and again, with your customers online.
Get clear content to fit your business, industry, or non-profit
Promoting your business or organization takes content and copy that reflects what you do, as well as the markets you serve.
Our experience and knowledge-base from working directly in varied industries distinguish our talents for helping your business. That’s how DeZaldo can craft the words and visual messages in sync with your niche and target audience.
Get clear content to fit your business, industry, or non-profit
Promoting your business or organization takes content and copy that reflects what you do, as well as the markets you serve.
Our experience and knowledge-base from working directly in varied industries distinguish our talents for helping your business. That’s how DeZaldo can craft the words and visual messages in sync with your niche and target audience.
Unfold the story in ways to help people absorb information
Information needs to be presented differently for each type of communications project. Stories unfold best with the right sequence and level of detail to help your audiences take it all in.
We believe context is everything. How does your message need to unfold to engage attention and action?
Unfold the story in ways to help people absorb the information
Information needs to be presented differently for each type of communications project. Stories unfold best with the right sequence and level of detail to help your audiences take it all in.
We believe context is everything. How does your message need to unfold to engage attention and action?
Provide messaging with the nuanced language to reach your exact buyer profile
In the end, it’s the specific use of written words that will make marketing copy effective— or drive SEO.
And what works for your project depends on the exact audience or group of customers you’re trying to reach – from retail and B2B buyers, to tech investors, students, or non-profit stakeholders.
Provide messaging with the nuanced language to reach your exact buyer profile
In the end, it’s the specific use of written words that will make marketing copy effective— or drive SEO.
And what works for your project depends on the exact audience or group of customers you’re trying to reach – from retail and B2B buyers, to tech investors, students, or non-profit stakeholders.
TESTIMONIAL
At first, we thought the website needed more technical details. Instead, DeZaldo Communications focused on key ideas and on visualizing the advantages we offered the market. The final content provided exactly the information our early-stage investors needed to read and see.
Managing Partner, Aestus Energy Storage
What makes marketing content effective online?
Content designed for your market niche and SEO
Content selection is very nuanced. What’s effective for one industry or target market may not work to reach another audience that seems virtually the same.
Understanding what your unique business offers, the specifics of your buyers or end-users, and the SEO goals of each digital content project — these are all key to creating media with marketing and high-impact value.
Copy written to be succinct, readable, and easy-to-scan
People are short on time. So, digital content needs to be easy to review — to deliver the main ideas fast.
Information should unfold effortlessly. A quick scan of headings, in larger fonts, provides an overview, or the gist of the content. Then more substance and details are offered, as needed.
Copy also has to be readable. That means word selection and phrasing are simpler, and concepts are presented in ways to make it easier to absorb and understand.
The art of careful copywriting considers your digital audience. It’s the only way to get your customer’s attention and trust.
Messaging that’s clear and compelling
To start with, you want people to stay on your webpage and not just click away.
That’s why your messages have to clearly serve your readers goals, not just your own.
Does your digital content show visitors how you solve their problems, improve their lives, or offer useful information?
Of course, the copy and content you present must also be compelling — to keep people interested, and then to move customers to take the actions you want.
Visuals to engage and delight faster
Your customers’ attention spans keep getting shorter.
So, why not engage quickly with the effective use of stunning visual content and smarter design?
It makes sense, since people absorb 90% of information visually.
By partnering written copy with visual content and great web/UX design, you deliver the essence of your messages with more speed and interest.
Of course, quality matters. All visual media must instantly represents the quality you want associated with your brand.
Digital content is a blended art.
It takes visual design in sync with the written word.
SERVICES
Brand Strategy & Essential Messaging
Defining your essential brand message and the types of content you need.
We help you confirm your brand identity and marketing direction for better success in developing and implementing your ideal content campaigns.
Content Planning & Copywriting for SEO
From creating a full package of content media, to simply copywriting and editing one promotional piece, you’ll get a perfect fit for your project, budget, and SEO goals.
It’s content coordinated with your unique business.
Visual Media & Web Design /UX
Great marketing assets are developed in creative unison – copy in sync with visual media. Full websites and landing pages to ebooks — we do it all.
And with a specialty in custom illustrations and product/process graphics, plus photography and video selection, we know how to visually convey your branded message, offer, or story.
Coordinated Marketing & Campaign Management
Putting your content media in place, and managing the ongoing process to integrate new digital content across platforms.
We also ensure a harmonized marketing and SEO message, and a premium “look and feel” of your brand for cohesive and coordinated campaigns.
WORK
Content for Technology / B2B
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ENERGY INDUSTRY
Aestus Energy Storage
B2B Website
Content and Messaging Direction; Copywriting; Photography Selection
This website was created for a start-up company in the Energy Storage industry that needed to pitch to early-stage investors. For content development, the first step was to review abundant business and engineering information from the client. Then, key ideas were converted into succinct copy language appropriate for digital, and for engaging interest. The copy also had to work in sync with the custom illustrations. DeZaldo Communications focused on the technology’s innovation and advantages within the energy storage market, as well as on distinct applications within different energy demand scenarios.
INFORMATION ARCHITECTURE
Earley Information Science
B2B Ebook
Copy Rewrite; Layout and Typography Coordination
The client, a recognized leader in Information Architecture, wanted an ebook to introduce and explain the complex process for achieving a personalized ecommerce experience. Part of the challenge for companies was needing to gather input from team members in many different business areas. Instead of speaking to seasoned IA professionals, this piece needed to help a broader audience understand the basic ideas of product data organization, and why success in marketing and selling products online depended on the coordinated efforts across departments. The copy originally created by 4 authors was re-written in a cohesive tone and style for the intended audience and to explain what was described graphically in the ebook’s custom process illustrations.
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FLEET MANAGEMENT TECHNOLOGY
Avro Tracker
B2B Ebook
Content Direction; Copywriting
Explainer Video
Content and Production Direction; Video Script; Image and Audio Selection
The client was a newly formed company in the Aviation Ground Support Equipment industry that needed premium marketing media for its fleet management technology product. DeZaldo Communications created a branded ebook first, with content direction and copy developed from a mix of existing marketing information and industry competitor research. Next, a companion explainer video was produced by leveraging concepts and visual media from the ebook, and also by designing and selecting additional assets for the video production. Both the ebook and product video were used on the client’s website and in Hubspot inbound marketing campaigns.
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ARCHITECTURE DESIGN & BUILD
Aura Office Environments
B2B Ebook
Content Direction; Copywriting; Photography Selection
A growing architectural and design firm wanted an ebook for its content marketing and social media campaigns. The content topic was selected in response to an increase in customers looking to update existing offices to meet new trends. The ebook was offered as a brief overview of office layout and design ideas, with a list of options and a how-to approach. The pages are light on written copy and rely more on large and vibrant photography to convey architectural concepts. Pages of the ebook take the reader on a visual tour of great office layouts and inspiring interior designs.
WORK
Content for B2C
REAL ESTATE INVESTMENTS
Equity Group Investors
B2C Website
Content and Messaging Direction; Copywriting; Photography Selection.
Market and Competitor Research
With a fast-track timeframe, we created a one-page website to establish the online presence of a start-up company offering Real Estate Equity Investments. The website needed to convey a modern and polished brand, and highlight the lead team’s experience, impressive track record, and case studies. Copy clearly distinguished the company’s understanding of the market and its different approach to gaining investor confidence. Photography was selected to match the target buyer profiles. The website and content was SEO-ready for the next phase of digital marketing.
RETAIL EYEWEAR/ OPTICAL
Anywhere Vision
B2C Website
Copywriting
The client, a start-up optical service for a local market, needed to create a new website to establish and promote the business online. Because the service concept was new and unfamiliar to potential customers, much of the content needed to introduce, explain, and inform. The client had some content prepared, but wanted help creating copy that was effective online to engage and create more business.
WORK
Content for Non-Profits
LEARNING AND ACADEMIC TUTORING
Saturday School
Website for Non-Profit
Content and Messaging Direction; Copywriting
Blog Post, Social Media, and Email Campaigns
Content management; Content creation, curation, and copywriting
Ongoing Management of Integrated Marketing and Information Campaigns
This education non-profit, established in 1986 and funded by Montgomery County Public Schools MD, needed a new brand and website in 2015 to transition to connecting digitally with parents, students, and the community. Through the school year ending in 2020, DeZaldo Communications created and continually updated the website, established and managed all of the organization’s online platforms, and designed and implemented its visually branded digital campaigns. Information and digital access was required by the organization to reach stakeholders and for online program registrations, donations, and updates to contact databases.
WORK
Content for Information & Education
SCIENCE AND ENERGY PARK DESIGN AND MEDIA
EVERGY (formerly Westar Energy)
On-site educational signage
Content and Messaging Direction; Copywriting
These large-scale educational signs were designed as part of a full site feasibility plan for an outdoor exhibit about electricity and energy. The client, a regional electric utility, was building a new substation and had partnered with the Topeka KS school system to create a science and education destination for students and the community. The signs, measuring 7 feet by 5 feet, visually coordinate with the color-coded substation equipment and are placed at strategic locations. The graphic and written content of the signage work together to help visitors visualize the inner workings of the equipment and provide perspective about the substation’s role in the extended power network. Additional information explains the basics of electricity, as well as introduces the public to careers in the electric utility industry.
TESTIMONIAL
Our content is usually intended for professionals at enterprise-level IA. But this ebook had to engage a broader audience. The rewrite completed by DeZaldo Communications really gave a clear overview of Product Data for Ecommerce, especially working together so well with the detailed process illustrations from beginning to end.
Managing VP, Early Information Science
Drop us a note, and tell us how we can help you.
